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Plain-English guides

Marketing advice for people who run the business, not a marketing department.

No fluff, no jargon. What actually moves the needle for a local service business, written by someone who has been building these since 1998.

Newest guides Your Q4 Marketing Checklist, Before the Rush HitsSep 1Building a Referral Habit Into Your BusinessAug 25HTTPS, Redirects, and the Errors That Cost You RankingsAug 24
Most read last 30 days HTTPS, Redirects, and the Errors That Cost You RankingsBuilding a Referral Habit Into Your BusinessWriting for Skimmers, Not Readers
Worth a look Your Project Brief is Flawed: 5 Things Your Web Designer…The Phone, the Form, and the First Five Seconds –…The Ultimate Microsoft Clarity Guide and What It Could Mean…