Lead Generation
Marketing for South Florida Electricians
Real talk for electricians Real talk – being an electrician in South Florida is steady work, but the marketing is…
Plain-English guides
Marketing advice for people who run the business, not a marketing department.
No fluff, no jargon. What actually moves the needle for a local service business, written by someone who has been building these since 1998.
Newest guides
Your Q4 Marketing Checklist, Before the Rush HitsSep 1Building a Referral Habit Into Your BusinessAug 25HTTPS, Redirects, and the Errors That Cost You RankingsAug 24
Business Strategies
Customer Lifetime Value – The Math Every Small Business Should Run Quarterly
The number most owners never calculate Ask a small business owner what a customer is worth and most will tell…
AI for Business
Should I Use AI to Write My Blog Posts? An Honest Take
The question every business owner is quietly asking AI can write a blog post in seconds now, and every business…
Lead Generation
The Click-to-Call Number Mistake Almost Every Service Business Makes
The phone number that isn’t a phone number Here’s a mistake I see on service business websites constantly, and it’s…
Business Strategies
Why Comparison Posts Outrank Tutorials (and How to Write One Well)
The content that meets people at the moment they’re deciding Here’s something most small businesses miss about content: the article…
Business Strategies
When to Raise Prices (The Decision Most Owners Get Wrong)
The right move at the wrong time is still the wrong move I’ve made the case before that most small…
Lead Generation
Local SEO for Mobile Detailers in South Florida
Real talk for mobile detailers Real talk – mobile detailing is a smart business in South Florida. No storefront to…
Web Design
The 7 Pages Every Small Business Website Needs (Yours Probably Skips 3)
The website with pages in all the wrong places Most small business websites have too many pages nobody visits and…
Lead Generation
Local SEO for Pool Services in South Florida
Real talk for pool service businesses Real talk – pool service in South Florida is one of the best recurring-revenue…
Business Strategies
Day 90 – Audit and Next Quarter Plan – Your First 90 Days Online (Part 6)
Ninety days in – time to step back You made it to Day 90. Whatever the first three months looked…
Web Design
Squarespace vs WordPress for a Service Business
The other platform question A while back I broke down WordPress vs Wix. But there’s another matchup service business owners…
Branding & Identity
Weeks 10-11 – Building the Brand – Your First 90 Days Online (Part 5)
From hustling for customers to building something they remember By Weeks 10-11 of your first 90 days, something has shifted.…
Lead Generation
Local SEO for Auto Repair Shops in Pembroke Pines
Real talk for auto repair shops Real talk – auto repair is a trust business more than almost any other…
Business Strategies
The Reinvestment Decision – What to Put Money Back Into – From Stuck to Growing (Part 6)
The problem you actually want to have If you’ve worked through the ceilings in this series – priced right, hired,…
Branding & Identity
How to Write Service Pages That Sound Like a Person Wrote Them
The pages that sound like a robot in a suit Read most small business service pages and you’ll hear the…
Search Engine Optimization
Image SEO for WordPress – The Pieces You’re Missing
The SEO most sites leave completely on the table Most small business sites are full of images – and most…
Business Strategies
Weeks 7-9 – The First 30 Customers – Your First 90 Days Online (Part 4)
The gap between “findable” and “hired” By now you’ve got a foundation, a web presence, and you’re starting to get…
Lead Generation
Marketing for Small Restaurants in Broward
Real talk about the Broward restaurant grind Real talk – running a small restaurant in Broward might be the toughest…
