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Home / Case Studies / Floreana Photography
Photography · Greenwich, CT

Floreana Photography

Full brand identity built to grow with the business

Branding Logo Design Brand Style Guide Web Design
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Complete
Brand Identity System
Multiple
Logo Variations
The Challenge

The Problem
We Were Asked to Solve.

Floreana Photography had the eye and the portfolio — what they lacked was a brand identity strong enough to match the quality of the work. Without a cohesive visual brand, every marketing piece they put out felt disconnected and amateur compared to the photography itself.

Our Approach

What We Did
and Why.

We built a complete brand identity system from the ground up — multiple logo variations designed for different use cases, a full brand reference sheet with logo types, color system, typography, and design elements they could pull from consistently across all their marketing. The result was a brand as polished as the photographs it represents.

The Numbers

Here’s What
Actually Happened.

Complete
Brand Identity System
Multiple
Logo Variations
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For Your Business?

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